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Gensler, Sonja ORCID: 0000-0001-5315-5311, Völckner, Franziska ORCID: 0000-0003-4835-6199, Egger, Marc, Fischbach, Kai ORCID: 0000-0001-5721-5369 and Schoder, Detlef (2015). Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews. International Journal of Electronic Commerce, 20 (1). pp. 112-141. TAYLOR & FRANCIS. ISSN 1086-4415

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