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Demircan, Muhammed ORCID: 0000-0002-8194-717X, Schroer, Karsten ORCID: 0000-0002-5443-1696, Fritze, Martin Paul and Ketter, Wolfgang ORCID: 0000-0001-9008-142X (2022). To Differentiate Or Not To Differentiate? The Role of Product Characteristics in the Sharing Economy. Project Report.