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Journal Article

Gensler, Sonja, Voelckner, Franziska, Egger, Marc, Fischbach, Kai ORCID: 0000-0001-5721-5369 and Schoder, Detlef (2016). Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews. Int. J. Electron. Commer., 20 (1). S. 112 - 142. ABINGDON: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD. ISSN 1557-9301

Gensler, Sonja, Voelckner, Franziska, Liu-Thompkins, Yuping and Wiertz, Caroline (2013). Managing Brands in the Social Media Environment. J. Interact. Mark., 27 (4). S. 242 - 257. NEW YORK: ELSEVIER SCIENCE INC. ISSN 1520-6653

Gensler, Sonja ORCID: 0000-0001-5315-5311, Völckner, Franziska ORCID: 0000-0003-4835-6199, Egger, Marc, Fischbach, Kai ORCID: 0000-0001-5721-5369 and Schoder, Detlef (2015). Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews. International Journal of Electronic Commerce, 20 (1). pp. 112-141. TAYLOR & FRANCIS. ISSN 1086-4415

This list was generated on Sat Oct 19 09:03:16 2024 CEST.