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Gregory, Robert W, Wagner, Heinz-Theo, Tumbas, Sanja and Drechsler, Katharina ORCID: 0000-0003-3089-0748 (2019). At the crossroads between digital innovation and digital transformation. In: Proceedings of the 40th International Conference on Information Systems, AIS Association for Information Systems. ISBN 978-0-9966831-9-7