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Journal Article

Fischer, Marc ORCID: 0000-0002-9012-2292, Shin, Hyun S. and Hanssens, Dominique M. (2016). Brand Performance Volatility from Marketing Spending. Management science: Journal of the Institute for Operations Research and the Management Sciences, 62 (1). pp. 197-215. INFORMS. ISSN 1526-5501

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