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Jump to: 2017 | 2010
Number of items: 4.

2017

Hofmann, Julian, Clement, Michel ORCID: 0000-0001-6769-6709, Voelckner, Franziska and Hennig-Thurau, Thorsten (2017). Empirical generalizations on the impact of stars on the economic success of movies. Int. J. Res. Mark., 34 (2). S. 442 - 462. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Marchand, Andre ORCID: 0000-0002-2531-9881, Hennig-Thurau, Thorsten and Wiertz, Caroline (2017). Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. Int. J. Res. Mark., 34 (2). S. 336 - 355. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Marchand, Andre ORCID: 0000-0002-2531-9881, Paul, Michael, Hennig-Thurau, Thorsten and Puchner, Georg (2017). How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms. J. Serv. Res., 20 (2). S. 105 - 120. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1552-7379

2010

Voelckner, Franziska, Sattler, Henrik, Hennig-Thurau, Thorsten and Ringle, Christian M. (2010). The Role of Parent Brand Quality for Service Brand Extension Success. J. Serv. Res., 13 (4). S. 379 - 397. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1552-7379

This list was generated on Thu Mar 28 09:44:57 2024 CET.