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Journal Article

Hirche, Martin ORCID: 0000-0002-1593-8486, Völckner, Franziska ORCID: 0000-0003-4835-6199, Trinh, Giang and Göbl, Sebastian (2024). Modeling total distribution velocity. Journal of Marketing Analytics, 12. pp. 1-33. Springer. ISSN 2050-3318

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