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Journal Article

Hofmann, Julian, Clement, Michel ORCID: 0000-0001-6769-6709, Voelckner, Franziska and Hennig-Thurau, Thorsten (2017). Empirical generalizations on the impact of stars on the economic success of movies. Int. J. Res. Mark., 34 (2). S. 442 - 462. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Hofmann, Julian, Clement, Michel ORCID: 0000-0001-6769-6709, Völckner, Franziska ORCID: 0000-0003-4835-6199 and Hennig-Thurau, Thorsten (2017). Empirical generalizations on the impact of stars on the economic success of movies. International Journal of Research in Marketing, 34 (2). pp. 442-461. Elsevier ScienceDirekt. ISSN 0167-8116

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