Universität zu Köln

Journal Article

Ptok, Annette, Jindal, Rupinder P. and Reinartz, Werner J. (2018). Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges. J. Acad. Mark. Sci., 46 (6). S. 987 - 1012. NEW YORK: SPRINGER. ISSN 1552-7824

Ptok, Annette, Jindal, Rupinder P. and Reinartz, Werner J. (2018). selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges (vol 46, pg 987, 2018). J. Acad. Mark. Sci., 46 (6). S. 1012 - 1014. NEW YORK: SPRINGER. ISSN 1552-7824