Up a level |
Jump to: Journal Article
Number of items: 1.
Journal Article
Klass, Nina and Wellbrock, Christian-Mathias ORCID: 0000-0003-4961-9421 (2019). When journalists become stars: drivers of human brand images and their influence on consumer intentions. J. Media Econ., 32 (1-2). S. 35 - 56. ABINGDON: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD. ISSN 1532-7736