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2024
Paschmann, Jens W. 
ORCID: 0000-0003-0208-8598, Bruno, Hernán A. ORCID: 0000-0003-3677-5492, van Heerde, Harald J. ORCID: 0000-0001-6767-7591, Völckner, Franziska ORCID: 0000-0003-4835-6199 and Klein, Kristina ORCID: 0000-0002-2876-7671
(2024).
EXPRESS: Driving Mobile App User Engagement through Gamification.
Journal of Marketing Research.
ISSN 0022-2437
2022
Bekk, Magdalena ORCID: 0000-0003-4685-4397, Eppmann, Rene ORCID: 0000-0002-5499-5192, Klein, Kristina ORCID: 0000-0002-2876-7671 and Völckner, Franziska ORCID: 0000-0003-4835-6199
(2022).
All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design.
International Journal of Research in Marketing, 39 (4).
pp. 1059-1081.
Elsevier ScienceDirekt.
ISSN 0167-8116
2020
Meyer, Torsten (2020). Nach dem Internet. Zeitschrift Kunst Medien Bildung : zkmb. Wissenschaftlichen Sozietät Kunst Medien Bildung e.V.. ISSN 2193-2980
2019
Klein, Kristina ORCID: 0000-0002-2876-7671, Völckner, Franziska ORCID: 0000-0003-4835-6199, Bruno, Hernán A. ORCID: 0000-0003-3677-5492, Sattler, Henrik and Bruno, Pascal
(2019).
Brand Positioning Based on Brand Image–Country Image Fit.
Marketing Science, 38 (3).
pp. 516-538.
INFORMS.
ISSN 0732-2399