Universität zu Köln

2024

Paschmann, Jens W. ORCID: 0000-0003-0208-8598, Bruno, Hernán A. ORCID: 0000-0003-3677-5492, van Heerde, Harald J. ORCID: 0000-0001-6767-7591, Völckner, Franziska ORCID: 0000-0003-4835-6199 and Klein, Kristina ORCID: 0000-0002-2876-7671 (2024). EXPRESS: Driving Mobile App User Engagement through Gamification. Journal of Marketing Research. ISSN 0022-2437

2022

Bekk, Magdalena, Eppmann, Rene, Klein, Kristina and Voelckner, Franziska (2022). All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design. Int. J. Res. Mark., 39 (4). S. 1059 - 1082. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Bekk, Magdalena ORCID: 0000-0003-4685-4397, Eppmann, Rene ORCID: 0000-0002-5499-5192, Klein, Kristina ORCID: 0000-0002-2876-7671 and Völckner, Franziska ORCID: 0000-0003-4835-6199 (2022). All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design. International Journal of Research in Marketing, 39 (4). pp. 1059-1081. Elsevier ScienceDirekt. ISSN 0167-8116

Karaguer, Zeynep, Becker, Jan-Michael ORCID: 0000-0003-3013-3739, Klein, Kristina ORCID: 0000-0002-2876-7671 and Edeling, Alexander ORCID: 0000-0002-1815-6439 (2022). How, why, and when disclosure type matters for influencer marketing. Int. J. Res. Mark., 39 (2). S. 313 - 336. AMSTERDAM: ELSEVIER. ISSN 1873-8001

2021

Klein, Kristina ORCID: 0000-0002-2876-7671, Melnyk, Valentyna ORCID: 0000-0003-4963-4584 and Voelckner, Franziska (2021). Effects of background music on evaluations of visual images. Psychol. Mark., 38 (12). S. 2240 - 2247. HOBOKEN: WILEY. ISSN 1520-6793

Kuepper, Denise Marie, Klein, Kristina and Voelckner, Franziska (2021). Gamifying employer branding: An integrating framework and research propositions for a new HRM approach in the digitized economy. Hum. Resour. Manage. Rev., 31 (1). AMSTERDAM: ELSEVIER. ISSN 1873-7889

2020

Meyer, Torsten (2020). Nach dem Internet. Zeitschrift Kunst Medien Bildung : zkmb. Wissenschaftlichen Sozietät Kunst Medien Bildung e.V.. ISSN 2193-2980

2019

Klein, Kristina ORCID: 0000-0002-2876-7671, Voelckner, Franziska, Bruno, Hernan A., Sattler, Henrik and Bruno, Pascal (2019). Brand Positioning Based on Brand Image-Country Image Fit. Mark. Sci., 38 (3). S. 516 - 539. CATONSVILLE: INFORMS. ISSN 1526-548X

Klein, Kristina ORCID: 0000-0002-2876-7671, Völckner, Franziska ORCID: 0000-0003-4835-6199, Bruno, Hernán A. ORCID: 0000-0003-3677-5492, Sattler, Henrik and Bruno, Pascal (2019). Brand Positioning Based on Brand Image–Country Image Fit. Marketing Science, 38 (3). pp. 516-538. INFORMS. ISSN 0732-2399

2018

Eppmann, Rene ORCID: 0000-0002-5499-5192, Bekk, Magdalena and Klein, Kristina ORCID: 0000-0002-2876-7671 (2018). Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]. J. Interact. Mark., 43. S. 98 - 116. NEW YORK: ELSEVIER SCIENCE INC. ISSN 1520-6653

2016

Klein, Kristina ORCID: 0000-0002-2876-7671 and Melnyk, Valentyna ORCID: 0000-0003-4963-4584 (2016). Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products. Mark. Lett., 27 (1). S. 131 - 143. DORDRECHT: SPRINGER. ISSN 1573-059X

2012

Becker, Jan-Michael ORCID: 0000-0003-3013-3739, Klein, Kristina ORCID: 0000-0002-2876-7671 and Wetzels, Martin (2012). Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models. Long Range Plan., 45 (5-6). S. 359 - 395. OXFORD: ELSEVIER SCI LTD. ISSN 1873-1872

Melnyk, Valentyna ORCID: 0000-0003-4963-4584, Klein, Kristina ORCID: 0000-0002-2876-7671 and Voelckner, Franziska (2012). The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries. J. Mark., 76 (6). S. 21 - 38. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7185