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Klostermann, Jan ORCID: 0000-0002-4145-3992, Hinze, Tobias K., Völckner, Franziska ORCID: 0000-0003-4835-6199, Kupfer, Ann-Kristin and Schwerdtfeger, Rouven (2024). Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances. Journal of the Academy of Marketing Science, 52 (2). pp. 449-469. Dordrecht: Springer Netherlands. ISSN 0092-0703

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