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Journal Article
Klostermann, Jan 
ORCID: 0000-0002-4145-3992, Hinze, Tobias K., Völckner, Franziska ORCID: 0000-0003-4835-6199, Kupfer, Ann-Kristin and Schwerdtfeger, Rouven
(2024).
Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances.
Journal of the Academy of Marketing Science, 52 (2).
pp. 449-469.
Dordrecht:
Springer Netherlands.
ISSN 0092-0703