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Journal Article
Eckmann, Lisa ORCID: 0000-0003-3245-3509, Landwehr, Jan R., Högden, Fabia and Unkelbach, Christian
ORCID: 0000-0002-3793-6246
(2024).
The relative effectiveness of conditioning one or two attributes to a brand.
Journal of Experimental Psychology: Applied, 30 (3).
pp. 496-509.
Washington, DC:
Association.
ISSN 1076-898X