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Journal Article
Ahn, Jongchang 
ORCID: 0000-0003-1807-035X, Ma, Kyungran, Lee, Ook and Sura, Suaini
(2017).
Do big data support TV viewing rate forecasting? A case study of a Korean TV drama.
Inf. Syst. Front., 19 (2).
S. 411 - 421.
DORDRECHT:
SPRINGER.
ISSN 1572-9419