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2021
Klein, Kristina 
ORCID: 0000-0002-2876-7671, Melnyk, Valentyna ORCID: 0000-0003-4963-4584 and Voelckner, Franziska
(2021).
Effects of background music on evaluations of visual images.
Psychol. Mark., 38 (12).
S. 2240 - 2247.
HOBOKEN:
WILEY.
ISSN 1520-6793
2017
Bruno, Pascal, Melnyk, Valentyna ORCID: 0000-0003-4963-4584 and Voelckner, Franziska
(2017).
Temperature and emotions: Effects of physical temperature on responses to emotional advertising.
Int. J. Res. Mark., 34 (1).
S. 302 - 321.
AMSTERDAM:
ELSEVIER.
ISSN 1873-8001
2016
Klein, Kristina ORCID: 0000-0002-2876-7671 and Melnyk, Valentyna ORCID: 0000-0003-4963-4584
(2016).
Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products.
Mark. Lett., 27 (1).
S. 131 - 143.
DORDRECHT:
SPRINGER.
ISSN 1573-059X
2012
Melnyk, Valentyna ORCID: 0000-0003-4963-4584, Klein, Kristina ORCID: 0000-0002-2876-7671 and Voelckner, Franziska
(2012).
The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries.
J. Mark., 76 (6).
S. 21 - 38.
THOUSAND OAKS:
SAGE PUBLICATIONS INC.
ISSN 1547-7185