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Journal Article

Lobschat, Lara, Osinga, Ernst C. and Reinartz, Werner J. (2017). What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements. J. Mark. Res., 54 (6). S. 901 - 914. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7193

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