Universität zu Köln

2018

Ptok, Annette, Jindal, Rupinder P. and Reinartz, Werner J. (2018). Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges. J. Acad. Mark. Sci., 46 (6). S. 987 - 1012. NEW YORK: SPRINGER. ISSN 1552-7824

Ptok, Annette, Jindal, Rupinder P. and Reinartz, Werner J. (2018). selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges (vol 46, pg 987, 2018). J. Acad. Mark. Sci., 46 (6). S. 1012 - 1014. NEW YORK: SPRINGER. ISSN 1552-7824

2017

Ptok, Annette (2017). Essays in Marketing Strategy: The Role of Customer Integration, Marketing Metrics, and Advertising Effectiveness. PhD thesis, Universität zu Köln.