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Journal Article

Hirche, Martin ORCID: 0000-0002-1593-8486, Farris, Paul W., Greenacre, Luke, Quan, Yiran and Wei, Susan (2021). Predicting Under- and Overperforming SKUs within the Distribution-Market Share Relationship. J. Retail., 97 (4). S. 697 - 715. NEW YORK: ELSEVIER SCIENCE INC. ISSN 1873-3271

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