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Becker, Jan-Michael ORCID: 0000-0003-3013-3739, Rai, Arun, Ringle, Christian M. ORCID: 0000-0002-7027-8804 and Völckner, Franziska ORCID: 0000-0003-4835-6199 (2013). Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats. MIS Quarterly, 13 (3). pp. 665-694. Minneapolis, Minn: MISRC. ISSN 2162-9730