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Jump to: 2019 | 2017
Number of items: 2.

2019

Klein, Kristina ORCID: 0000-0002-2876-7671, Völckner, Franziska ORCID: 0000-0003-4835-6199, Bruno, Hernán A. ORCID: 0000-0003-3677-5492, Sattler, Henrik and Bruno, Pascal (2019). Brand Positioning Based on Brand Image–Country Image Fit. Marketing Science, 38 (3). pp. 516-538. INFORMS. ISSN 0732-2399

2017

Schnittka, Oliver ORCID: 0000-0002-0897-7516, Johnen, Marius ORCID: 0000-0001-6635-8038, Völckner, Franziska ORCID: 0000-0003-4835-6199, Sattler, Henrik ORCID: 0000-0003-4387-6224, Victoria Villeda, Isabel and Urban, Kathrin (2017). The impact of different fit dimensions on spillover effects in brand alliances. Journal of Business Economics, 87 (7). pp. 899-925. SpringerLink. ISSN 0044-2372

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