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Journal Article
Dost, Florian 
ORCID: 0000-0002-9106-7934, Wilken, Robert, Eisenbeiss, Maik ORCID: 0000-0002-0859-3512 and Skiera, Bernd ORCID: 0000-0001-9285-2013
(2014).
On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges.
J. Retail., 90 (3).
S. 393 - 408.
NEW YORK:
ELSEVIER SCIENCE INC.
ISSN 1873-3271
Han, Simeng, Reinartz, Werner ORCID: 0000-0002-2440-3117 and Skiera, Bernd ORCID: 0000-0001-9285-2013
(2021).
Capturing Retailers' Brand and Customer Focus.
J. Retail., 97 (4).
S. 582 - 597.
NEW YORK:
ELSEVIER SCIENCE INC.
ISSN 1873-3271