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2015
Spann, Martin, Fischer, Marc 
ORCID: 0000-0002-9012-2292 and Tellis, Gerard J.
(2015).
Skimming or Penetration? Strategic Dynamic Pricing for New Products.
Management science: Journal of the Institute for Operations Research and the Management Sciences, 34 (2).
pp. 235-249.
INFORMS.
ISSN 1526-5501