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Journal Article
Kannan, P. K., Reinartz, Werner 
ORCID: 0000-0002-2440-3117 and Verhoef, Peter C.
(2016).
The path to purchase and attribution modeling: Introduction to special section.
Int. J. Res. Mark., 33 (3).
S. 449 - 457.
AMSTERDAM:
ELSEVIER SCIENCE BV.
ISSN 1873-8001