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Bilstein, Nicola ORCID: 0000-0002-9862-0317, Verlegh, Peeter W. J., Klostermann, Jan ORCID: 0000-0002-4145-3992 and Akpinar, Ezgi (2022). Better together: involving consumers in the ideation, creation and dissemination of transformative value. J. Serv. Manage., 33 (4/5). S. 520 - 531. BINGLEY: EMERALD GROUP PUBLISHING LTD. ISSN 1757-5826

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