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Journal Article

Schnittka, Oliver ORCID: 0000-0002-0897-7516, Johnen, Marius ORCID: 0000-0001-6635-8038, Völckner, Franziska ORCID: 0000-0003-4835-6199, Sattler, Henrik ORCID: 0000-0003-4387-6224, Victoria Villeda, Isabel and Urban, Kathrin (2017). The impact of different fit dimensions on spillover effects in brand alliances. Journal of Business Economics, 87 (7). pp. 899-925. SpringerLink. ISSN 0044-2372

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