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Journal Article

Scholdra, Thomas P., Wichmann, Julian R. K., Eisenbeiss, Maik ORCID: 0000-0002-0859-3512 and Reinartz, Werner J. (2022). Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior. J. Mark., 86 (4). S. 95 - 118. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7185

Wichmann, Julian R. K., Uppal, Abhinav ORCID: 0000-0002-3976-6703, Sharma, Amalesh and Dekimpe, Marnik G. (2022). A global perspective on the marketing mix across time and space. Int. J. Res. Mark., 39 (2). S. 502 - 522. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Wichmann, Julian R. K., Wiegand, Nico ORCID: 0000-0002-7348-7716 and Reinartz, Werner J. (2022). The Platformization of Brands. J. Mark., 86 (1). S. 109 - 132. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7185

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