Group by: Item Type | Date | No Grouping
Jump to: Thesis
Number of items: 1.

Thesis

Wichmann, Julian Raphael Klaus ORCID: 0000-0003-0205-5243 (2019). The Evolving Brand-Consumer Relationship - The Impact of Business Cycles, Digital Platforms, and New Advertising Technologies. PhD thesis, Universität zu Köln.

This list was generated on Mon Nov 10 12:40:59 2025 CET.