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Journal Article
Becker, Maren, Wiegand, Nico 
ORCID: 0000-0002-7348-7716 and Reinartz, Werner J.
(2019).
Does It Pay to Be Real? Understanding Authenticity in TV Advertising.
J. Mark., 83 (1).
S. 24 - 51.
THOUSAND OAKS:
SAGE PUBLICATIONS INC.
ISSN 1547-7185
Reinartz, Werner ORCID: 0000-0002-2440-3117, Wiegand, Nico ORCID: 0000-0002-7348-7716 and Imschloss, Monika
(2019).
The impact of digital transformation on the retailing value chain.
Int. J. Res. Mark., 36 (3).
S. 350 - 367.
AMSTERDAM:
ELSEVIER.
ISSN 1873-8001
Wichmann, Julian R. K., Wiegand, Nico ORCID: 0000-0002-7348-7716 and Reinartz, Werner J.
(2022).
The Platformization of Brands.
J. Mark., 86 (1).
S. 109 - 132.
THOUSAND OAKS:
SAGE PUBLICATIONS INC.
ISSN 1547-7185
Wiegand, Nico ORCID: 0000-0002-7348-7716 and Imschloss, Monika
(2021).
Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations.
J. Interact. Mark., 56.
S. 18 - 41.
NEW YORK:
ELSEVIER SCIENCE INC.
ISSN 1520-6653