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Journal Article

Wierich, Ralf and Zielke, Stephan ORCID: 0000-0002-0184-3478 (2014). How retailer coupons increase attitudinal loyalty - the impact of three coupon design elements. Eur. J. Market., 48 (3-4). S. 699 - 722. BINGLEY: EMERALD GROUP PUBLISHING LTD. ISSN 1758-7123

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