![]() | Up a level |
Journal Article
Edeling, Alexander ORCID: 0000-0002-1815-6439 and Himme, Alexander
ORCID: 0000-0001-6256-7529
(2018).
When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share-Performance Relationship.
J. Mark., 82 (3).
S. 1 - 25.
CHICAGO:
AMER MARKETING ASSOC.
ISSN 1547-7185
Fischer, Marc ORCID: 0000-0002-9012-2292 and Himme, Alexander
ORCID: 0000-0001-6256-7529
(2017).
The financial brand value chain: How brand investments contribute to the financial health of firms.
Int. J. Res. Mark., 34 (1).
137 - 154.
AMSTERDAM:
ELSEVIER.
ISSN 1873-8001
Himme, Alexander ORCID: 0000-0001-6256-7529 and Fischer, Marc
ORCID: 0000-0002-9012-2292
(2014).
Drivers of the cost of capital: The joint role of non-financial metrics.
Int. J. Res. Mark., 31 (2).
224 - 239.
AMSTERDAM:
ELSEVIER.
ISSN 1873-8001