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Journal Article
Lu, Yixin 
ORCID: 0000-0001-6515-1940, Gupta, Alok ORCID: 0000-0002-2097-1643, Ketter, Wolfgang ORCID: 0000-0001-9008-142X and van Heck, Eric
(2016).
Exploring Bidder Heterogeneity in Multichannel Sequential B2B Auctions.
MIS Quarterly, 40 (3).
pp. 645-662.
MISRC.
ISSN 2162-9730