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Journal Article
Hofmann, Julian, Clement, Michel 
ORCID: 0000-0001-6769-6709, Völckner, Franziska ORCID: 0000-0003-4835-6199 and Hennig-Thurau, Thorsten
(2017).
Empirical generalizations on the impact of stars on the economic success of movies.
International Journal of Research in Marketing, 34 (2).
pp. 442-461.
Elsevier ScienceDirekt.
ISSN 0167-8116