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Journal Article
Hirche, Martin 
ORCID: 0000-0002-1593-8486, Völckner, Franziska ORCID: 0000-0003-4835-6199, Trinh, Giang and Göbl, Sebastian
(2024).
Modeling total distribution velocity.
Journal of Marketing Analytics, 12.
pp. 1-33.
Springer.
ISSN 2050-3318