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Number of items: 9.

Journal Article

Klostermann, Jan ORCID: 0000-0002-4145-3992, Hinze, Tobias K., Völckner, Franziska ORCID: 0000-0003-4835-6199, Kupfer, Ann-Kristin and Schwerdtfeger, Rouven (2024). Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances. Journal of the Academy of Marketing Science, 52 (2). pp. 449-469. Dordrecht: Springer Netherlands. ISSN 0092-0703

Paschmann, Jens W. ORCID: 0000-0003-0208-8598, Bruno, Hernán A. ORCID: 0000-0003-3677-5492, van Heerde, Harald J. ORCID: 0000-0001-6767-7591, Völckner, Franziska ORCID: 0000-0003-4835-6199 and Klein, Kristina ORCID: 0000-0002-2876-7671 (2024). EXPRESS: Driving Mobile App User Engagement through Gamification. Journal of Marketing Research. ISSN 0022-2437

Hirche, Martin ORCID: 0000-0002-1593-8486, Völckner, Franziska ORCID: 0000-0003-4835-6199, Trinh, Giang and Göbl, Sebastian (2024). Modeling total distribution velocity. Journal of Marketing Analytics, 12. pp. 1-33. Springer. ISSN 2050-3318

Bekk, Magdalena ORCID: 0000-0003-4685-4397, Eppmann, Rene ORCID: 0000-0002-5499-5192, Klein, Kristina ORCID: 0000-0002-2876-7671 and Völckner, Franziska ORCID: 0000-0003-4835-6199 (2022). All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design. International Journal of Research in Marketing, 39 (4). pp. 1059-1081. Elsevier ScienceDirekt. ISSN 0167-8116

Klein, Kristina ORCID: 0000-0002-2876-7671, Völckner, Franziska ORCID: 0000-0003-4835-6199, Bruno, Hernán A. ORCID: 0000-0003-3677-5492, Sattler, Henrik and Bruno, Pascal (2019). Brand Positioning Based on Brand Image–Country Image Fit. Marketing Science, 38 (3). pp. 516-538. INFORMS. ISSN 0732-2399

Hofmann, Julian, Clement, Michel ORCID: 0000-0001-6769-6709, Völckner, Franziska ORCID: 0000-0003-4835-6199 and Hennig-Thurau, Thorsten (2017). Empirical generalizations on the impact of stars on the economic success of movies. International Journal of Research in Marketing, 34 (2). pp. 442-461. Elsevier ScienceDirekt. ISSN 0167-8116

Schnittka, Oliver ORCID: 0000-0002-0897-7516, Johnen, Marius ORCID: 0000-0001-6635-8038, Völckner, Franziska ORCID: 0000-0003-4835-6199, Sattler, Henrik ORCID: 0000-0003-4387-6224, Victoria Villeda, Isabel and Urban, Kathrin (2017). The impact of different fit dimensions on spillover effects in brand alliances. Journal of Business Economics, 87 (7). pp. 899-925. SpringerLink. ISSN 0044-2372

Gensler, Sonja ORCID: 0000-0001-5315-5311, Völckner, Franziska ORCID: 0000-0003-4835-6199, Egger, Marc, Fischbach, Kai ORCID: 0000-0001-5721-5369 and Schoder, Detlef (2015). Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews. International Journal of Electronic Commerce, 20 (1). pp. 112-141. TAYLOR & FRANCIS. ISSN 1086-4415

Becker, Jan-Michael ORCID: 0000-0003-3013-3739, Rai, Arun, Ringle, Christian M. ORCID: 0000-0002-7027-8804 and Völckner, Franziska ORCID: 0000-0003-4835-6199 (2013). Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats. MIS Quarterly, 13 (3). pp. 665-694. Minneapolis, Minn: MISRC. ISSN 2162-9730

This list was generated on Thu Dec 26 17:25:58 2024 CET.