Werder, Karl ORCID: 0000-0001-8481-1596, Seidel, Stefan, Recker, Jan C. ORCID: 0000-0002-2072-5792, Berente, Nicholas, Gibbs, John, Abboud, Nouredine and Benzeghadi, Yossef (2020). Data-Driven, Data-Informed, Data-Augmented: How Ubisoft’s Ghost Recon Wildlands Live Unit Uses Data for Continuous Product Innovation. California Management Review. Thousand Oaks, CA: Sage Publishing. ISSN 2162-8564

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Abstract

To stay ahead of the competition, firms must continuously learn from their customers and swiftly adopt those lessons to improve their products. A unit at Ubisoft, a leading game publisher headquartered in Paris, has established a three-pronged approach to drive product innovation based on three practices: data-driven exploration, data-augmented ideation, and data-informed validation. By establishing processes and capabilities for these practices and blending them in a portfolio approach to product design, they maximize the value generation potential of the data at their disposal. Product development in a variety of industries can benefit from the lessons of these data-oriented innovation practices.

Item Type: Journal Article
Creators:
CreatorsEmailORCIDORCID Put Code
Werder, KarlUNSPECIFIEDorcid.org/0000-0001-8481-1596UNSPECIFIED
Seidel, StefanUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Recker, Jan C.UNSPECIFIEDorcid.org/0000-0002-2072-5792UNSPECIFIED
Berente, NicholasUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Gibbs, JohnUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Abboud, NouredineUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Benzeghadi, YossefUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
URN: urn:nbn:de:hbz:38-111879
DOI: 10.1177/0008125620915290
Journal or Publication Title: California Management Review
Date: May 2020
Publisher: Sage Publishing
Place of Publication: Thousand Oaks, CA
ISSN: 2162-8564
Language: English
Faculty: Faculty of Management, Economy and Social Sciences
Divisions: Weitere Institute, Arbeits- und Forschungsgruppen > Cologne Institute for Information Systems (CIIS)
Faculty of Management, Economics and Social Sciences > Business Administration > Information Systems > Chair for Information Systems and Systems Development
Subjects: Library and information sciences
Social sciences
Technology (Applied sciences)
Related URLs:
URI: http://kups.ub.uni-koeln.de/id/eprint/11187

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