Universität zu Köln

Schmitt, Josephine B., Schneider, Frank M., Weinmann, Carina ORCID: 0000-0002-8501-5484 and Roth, Franziska S. (2019). Saving Tiger, Orangutan & Co: how subjective knowledge and text complexity influence online information seeking and behavior. Info. Commun. Soc., 22 (9). S. 1193 - 1212. ABINGDON: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD. ISSN 1468-4462

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Abstract

Besides others, subjective knowledge - the feeling of being knowledgeable - as well as the complexity of a communicated content have been shown to have an impact on different behavioral outcomes - also in the field of consumer choices. However, it remains open how both factors influence subsequent outcomes such as information seeking, behavioral intentions, or actual choice behavior - especially related to environmental issues. With a 2 (high/low subjective knowledge) x 2 (high/low complex information) between-subjects design (N = 87), we investigated the effects of subjective knowledge and complexity of an online news text about a specific environmental topic (i.e., palm oil) on behavioral intentions, online information seeking as well as on behavioral choices. Higher subjective knowledge raised the probability to volunteer for an NGO and the duration of time spent on a palm oil-related webpage. Environmental attitudes determined the general likelihood to engage in palm oil-related web search and the number of webpages visited. Text complexity did not influence the target variables.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Schmitt, Josephine B. UNSPECIFIED UNSPECIFIED UNSPECIFIED Schneider, Frank M. UNSPECIFIED UNSPECIFIED UNSPECIFIED Weinmann, Carina UNSPECIFIED orcid.org/0000-0002-8501-5484 UNSPECIFIED Roth, Franziska S. UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-160909
DOI:	10.1080/1369118X.2017.1410206
Journal or Publication Title:	Info. Commun. Soc.
Volume:	22
Number:	9
Page Range:	S. 1193 - 1212
Date:	2019
Publisher:	ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Place of Publication:	ABINGDON
ISSN:	1468-4462
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language ENVIRONMENTAL ATTITUDES; OBJECTIVE KNOWLEDGE; DETERMINANTS; METAANALYSIS; MOTIVATIONS; ENGAGEMENT; ILLUSION; IMPACTS; SEARCH; NEWS Multiple languages Communication; Sociology Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/16090