Universität zu Köln

Dohle, Simone ORCID: 0000-0003-1535-5464 and Montoya, Amanda K. (2017). The Dark Side of Fluency: Fluent Names Increase Drug Dosing. J. Exp. Psychol.-Appl., 23 (3). S. 231 - 240. WASHINGTON: AMER PSYCHOLOGICAL ASSOC. ISSN 1939-2192

Full text not available from this repository.

Abstract

Prior research has demonstrated that high processing fluency influences a wide range of evaluations and behaviors in a positive way. But can high processing fluency also lead to potentially hazardous medical behavior? In 2 controlled experiments, we demonstrate that increasing the fluency of pharmaceutical drug names increases drug dosage. Experiment 1 shows that drugs with fluent names are perceived as safer than those with disfluent names and this effect increases drug dosage for both synthetically produced and herbal drugs. Experiment 2 demonstrates that people chose a higher dosage for themselves and for a child if the drug bears a fluent (vs. disfluent) name. Using linear regression based mediation analysis, we investigated the underlying mechanisms for the effect of fluency on risk perception in more detail. Contrary to prior research, we find that affect, but not familiarity, mediates the fluency-risk link. Our findings suggest that a drug name's fluency is a powerful driver of dosing behavior.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Dohle, Simone UNSPECIFIED orcid.org/0000-0003-1535-5464 UNSPECIFIED Montoya, Amanda K. UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-218127
DOI:	10.1037/xap0000131
Journal or Publication Title:	J. Exp. Psychol.-Appl.
Volume:	23
Number:	3
Page Range:	S. 231 - 240
Date:	2017
Publisher:	AMER PSYCHOLOGICAL ASSOC
Place of Publication:	WASHINGTON
ISSN:	1939-2192
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language PROCESSING FLUENCY; PERCEPTUAL FLUENCY; EFFECT SIZE; DISFLUENCY; JUDGMENTS; INFORMATION; EXPERIENCES; FAMILIARITY; PLEASURE; FORTUNE Multiple languages Psychology, Applied Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/21812