Universität zu Köln

Muetterlein, Joschka and Kunz, Reinhard E. (2017). Innovate alone or with others? Influence of entrepreneurial orientation and alliance orientation on media business model innovation. J. Media Bus. Stud., 14 (3). S. 173 - 188. ABINGDON: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD. ISSN 2376-2977

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Abstract

Being able to innovate one's business model has been a topic of paramount importance in media management research and practice. Recent studies suggest that the strategic orientation of a company is a central driver of business model innovation. However, empirical evidence is scarce. To fill this gap, we assess the impact of entrepreneurial and alliance orientation as two highly relevant strategic orientations with a quantitative survey of 50 companies. Our results show that a media company's entrepreneurial orientation has positive effects on its ability to innovate value creation and value proposition, but not on its ability to capture that value. In addition, we could not find significant results indicating that being alliance oriented is beneficial for business model innovation.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Muetterlein, Joschka UNSPECIFIED UNSPECIFIED UNSPECIFIED Kunz, Reinhard E. UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-244151
DOI:	10.1080/16522354.2018.1445162
Journal or Publication Title:	J. Media Bus. Stud.
Volume:	14
Number:	3
Page Range:	S. 173 - 188
Date:	2017
Publisher:	ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Place of Publication:	ABINGDON
ISSN:	2376-2977
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language STRATEGIC ORIENTATIONS; METHOD VARIANCE; PERFORMANCE; FIRM; CONCEPTUALIZATION; CAPABILITIES; RESOURCES; VARIABLES; PLS Multiple languages Business Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/24415