Gast, Anne, Langer, Sebastian and Sengewald, Marie-Ann ORCID: 0000-0003-4155-394X (2016). Evaluative conditioning increases with temporal contiguity. The influence of stimulus order and stimulus interval on evaluative conditioning. Acta Psychol., 170. S. 177 - 186. AMSTERDAM: ELSEVIER SCIENCE BV. ISSN 1873-6297

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Abstract

Evaluative conditioning (EC) is a change in valence that is due to pairing a conditioned stimulus (CS) with another, typically valent, unconditioned stimulus (US). This paper investigates how basic presentation parameters moderate EC effects. In two studies we tested the effectiveness of different temporal relations of the CS and the US, that is, the order in which the stimuli were presented and the temporal distance between them. Both studies showed that the size of EC effects was independent of the presentation order of CS and US within a stimulus pair. Contrary to classical conditioning effects, EC effects are thus not most pronounced after CS-first presentations. Furthermore, as shown in Experiment 2, EC effects increased in magnitude as the temporal interval between CS and US presentations decreased. Experiment 1 showed largest EC effects in the condition with simultaneous presentations - which can be seen as the condition with the temporally closest presentation. In this Experiment stimuli were presented in two different modalities, which might have facilitated simultaneous processing. In Experiment 2, in which all stimuli were presented visually, this advantage of simultaneous presentation was not found. We discuss practical and theoretical implications of our findings. (C) 2016 Elsevier B.V. All rights reserved.

Item Type: Journal Article
Creators:
CreatorsEmailORCIDORCID Put Code
Gast, AnneUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Langer, SebastianUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Sengewald, Marie-AnnUNSPECIFIEDorcid.org/0000-0003-4155-394XUNSPECIFIED
URN: urn:nbn:de:hbz:38-260324
DOI: 10.1016/j.actpsy.2016.07.002
Journal or Publication Title: Acta Psychol.
Volume: 170
Page Range: S. 177 - 186
Date: 2016
Publisher: ELSEVIER SCIENCE BV
Place of Publication: AMSTERDAM
ISSN: 1873-6297
Language: English
Faculty: Unspecified
Divisions: Unspecified
Subjects: no entry
Uncontrolled Keywords:
KeywordsLanguage
PICTURE-PICTURE PARADIGM; CONTINGENCY AWARENESS; ATTITUDES; MISATTRIBUTION; ASSOCIATIONS; INFORMATION; EXTINCTION; RESPONSES; BACKWARD; DEPENDMultiple languages
Psychology, ExperimentalMultiple languages
Refereed: Yes
URI: http://kups.ub.uni-koeln.de/id/eprint/26032

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