Sheppard, Randal (2016). MEXICO GOES TO DISNEY WORLD Recognizing and Representing Mexico at EPCOT Center's Mexico Pavilion. Lat. Am. Res. Rev., 51 (3). S. 64 - 85. PITTSBURGH: LATIN AMER STUDIES ASSOC. ISSN 1542-4278

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Abstract

In this article, I explore the creation of the Mexico pavilion that opened in 1982 at Walt Disney World's EPCOT Center theme park in Orlando, Florida. I show how designers created a representation of Mexico intended to be recognizably authentic to EPCOT Center visitors by drawing on established touristic images of Mexico in the United States. I then discuss Disney's decision to hire Mexican American artist Eddie Martinez to oversee the design of the pavilion's main attraction, a boat ride through Mexican history and culture. Specifically, I examine Martinez's involvement in the Goez Art Studio and Gallery in East Los Angeles to explain how Mexican Americans gained cultural authority as interpreters of Mexico in the United States. Finally, I show how the pavilion reflected ways in which Mexican Americans read and reconstructed established visions of Mexico in the United States, particularly in relation to pre-Columbian cultures.

Item Type: Journal Article
Creators:
CreatorsEmailORCIDORCID Put Code
Sheppard, RandalUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
URN: urn:nbn:de:hbz:38-288902
DOI: 10.1353/lar.2016.0034
Journal or Publication Title: Lat. Am. Res. Rev.
Volume: 51
Number: 3
Page Range: S. 64 - 85
Date: 2016
Publisher: LATIN AMER STUDIES ASSOC
Place of Publication: PITTSBURGH
ISSN: 1542-4278
Language: English
Faculty: Unspecified
Divisions: Unspecified
Subjects: no entry
Uncontrolled Keywords:
KeywordsLanguage
Area StudiesMultiple languages
Refereed: Yes
URI: http://kups.ub.uni-koeln.de/id/eprint/28890

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