Universität zu Köln

Staebler, Samuel and Fischer, Marc (2020). When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries. J. Mark., 84 (3). S. 46 - 68. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7185

Full text not available from this repository.

Abstract

Companies are increasingly held accountable for their corporate social irresponsibility (CSI). However, the extent to which a CSI event damages the firm largely depends on the coverage of this event in high-reach news media. Using the theory of news value developed in communications research, the authors explain the amount of media coverage by introducing a set of variables related to the event, the involved brand, and media outlet. The authors analyze a sample of 1,054 CSI events that were reported in 77 leading media outlets in five countries in the period 2008-2014. Estimation results reveal many drivers. For example, the number of media covering the story may be 39% higher for salient and strong brands. 80% more media report the event if a foreign brand is involved in a domestic CSI event. When a brand advertises heavily or exclusively in a news medium, this reduces the likelihood of the news medium to cover negative stories about the brand. The average financial loss at the U.S. stock market due to a CSI event amounts to US$321 million. However, the market reacts to the event only if 4 or more U.S. high-reach media outlets report on the event.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Staebler, Samuel UNSPECIFIED UNSPECIFIED UNSPECIFIED Fischer, Marc UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-335851
DOI:	10.1177/0022242920911907
Journal or Publication Title:	J. Mark.
Volume:	84
Number:	3
Page Range:	S. 46 - 68
Date:	2020
Publisher:	SAGE PUBLICATIONS INC
Place of Publication:	THOUSAND OAKS
ISSN:	1547-7185
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language PRODUCT-HARM CRISES; MEDIA COVERAGE; EMPIRICAL GENERALIZATIONS; MODERATING ROLE; IMPACT; RESPONSIBILITY; EVENT; SLANT; US; CONSTRUCTION Multiple languages Business Multiple languages
URI:	http://kups.ub.uni-koeln.de/id/eprint/33585