Universität zu Köln

Lohaus, Daniela and Rietz, Christian (2015). Employer of Choice: The Benefit of Corporate Familiarity and Labels During the Early Phase of Recruitment. Z. Arbeits-und Organ., 59 (2). S. 70 - 85. GOTTINGEN: HOGREFE & HUBER PUBLISHERS. ISSN 2190-6270

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Abstract

Due to demographic changes and the joint shortage of highly skilled employees organizations have intensified their efforts to enhance organizational attractiveness. However, applicants define what makes an organization attractive. In two experiments in which students of business administration rated job advertisements, instrumental and symbolic factors of organizational attractiveness were manipulated. Familiarity with the firm significantly influenced organizational attractiveness while labels of best employer competitions and positive organizational culture did not. Results indicate the higher importance of symbolic benefits as compared to corporate values.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Lohaus, Daniela UNSPECIFIED UNSPECIFIED UNSPECIFIED Rietz, Christian UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-416645
DOI:	10.1026/0932-4089/a000175
Journal or Publication Title:	Z. Arbeits-und Organ.
Volume:	59
Number:	2
Page Range:	S. 70 - 85
Date:	2015
Publisher:	HOGREFE & HUBER PUBLISHERS
Place of Publication:	GOTTINGEN
ISSN:	2190-6270
Language:	German
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language ORGANIZATIONAL ATTRACTIVENESS; INDIVIDUAL-DIFFERENCES; INFORMATION; APPLICANTS; MANAGEMENT; REPUTATION; IMAGE Multiple languages Psychology, Applied Multiple languages
URI:	http://kups.ub.uni-koeln.de/id/eprint/41664