Universität zu Köln

Hallmann, Kirstin, Mueller, Sabine and Peters, Mike (2015). THE ASSESSMENT OF COMPETITIVENESS: THE CASE OF THREE ALPINE WINTER SPORTS DESTINATIONS. Tour. Anal., 20 (6). S. 677 - 688. PUTNAM VALLEY: COGNIZANT COMMUNICATION CORP. ISSN 1943-3999

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Abstract

A number of scientific contributions have attempted to measure destination competitiveness with the help of destination performance indicators either categorized as supply-side or demand-side measures. There is a lack of empirical studies that assess performance evaluation of both supply and demand side. Therefore, based on the theoretical discussion of destination competitiveness models, a selection of demand-and supply-side relevant indicators were developed and operationalized. The article aims at measuring destination competitiveness both perceived by tourists but also by stake-holders within three winter sports destinations. A logistic regression analysis for the quality standard of the tourism product as the dependent variable was carried out. The quality of accommodation, hotel staff, and information management, but also destination policy and planning indicators significantly influence the perception of the quality standard of the tourism product. This article concludes with recommendations for destination marketing.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Hallmann, Kirstin UNSPECIFIED UNSPECIFIED UNSPECIFIED Mueller, Sabine UNSPECIFIED UNSPECIFIED UNSPECIFIED Peters, Mike UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-419760
DOI:	10.3727/108354215X14464845878110
Journal or Publication Title:	Tour. Anal.
Volume:	20
Number:	6
Page Range:	S. 677 - 688
Date:	2015
Publisher:	COGNIZANT COMMUNICATION CORP
Place of Publication:	PUTNAM VALLEY
ISSN:	1943-3999
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language E-MAIL INQUIRIES; TOURISM; MANAGEMENT; DETERMINANTS; SUCCESS; CHOICE; IMPACT; IMAGE; CYCLE; MODEL Multiple languages Hospitality, Leisure, Sport & Tourism Multiple languages
URI:	http://kups.ub.uni-koeln.de/id/eprint/41976