Universität zu Köln

Topolinski, Sascha ORCID: 0000-0001-9295-3463, Maschmann, Ira Theresa, Pecher, Diane ORCID: 0000-0003-0976-6080 and Winkielman, Piotr ORCID: 0000-0003-2330-1802 (2014). Oral Approach-Avoidance: Affective Consequences of Muscular Articulation Dynamics. J. Pers. Soc. Psychol., 106 (6). S. 885 - 897. WASHINGTON: AMER PSYCHOLOGICAL ASSOC. ISSN 1939-1315

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Abstract

Can mouth movements shape attitudes? When people articulate different consonants (e. g., B or K) they press the tongue and the lips against various spots in the mouth. This allows for construction of words that feature systematic wanderings of consonantal stricture spots either from the front to the rear (inward; e.g., BENOKA) or from the rear to the front (outward; e. g., KENOBA) of the mouth. These wanderings of muscular strictures resemble the oral kinematics during either deglution (swallowing-like, inward movement) or expectoration (spitting-like, outward movement). Thus, we predicted that the articulation of inward and outward words induces motivational states associated with deglutition and expectoration-namely, approach and avoidance-which was tested in 9 experiments (total N = 822). Inward words were preferred over outward words, being labeled as nonsense words (Experiments 1, 4, 5, 6, and 9), company names (Experiment 2), or person names (Experiments 3, 7, and 8), with control words falling in between (Experiment 5). As a social-behavioral consequence, ostensible chat partners were more often chosen to interact with when having inward compared to outward names (Experiment 7). The effect was found in German-speaking (Experiments 1-5) and English-speaking (Experiment 6) samples, and it occurred even under silent reading (all experiments) and for negatively labeled targets (names of villains; Experiment 8). Showing articulation simulations as being the causal undercurrent, this effect was absent in aphasia patients who lacked covert subvocalizations (Experiment 9).

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Topolinski, Sascha UNSPECIFIED orcid.org/0000-0001-9295-3463 UNSPECIFIED Maschmann, Ira Theresa UNSPECIFIED UNSPECIFIED UNSPECIFIED Pecher, Diane UNSPECIFIED orcid.org/0000-0003-0976-6080 UNSPECIFIED Winkielman, Piotr UNSPECIFIED orcid.org/0000-0003-2330-1802 UNSPECIFIED
URN:	urn:nbn:de:hbz:38-436675
DOI:	10.1037/a0036477
Journal or Publication Title:	J. Pers. Soc. Psychol.
Volume:	106
Number:	6
Page Range:	S. 885 - 897
Date:	2014
Publisher:	AMER PSYCHOLOGICAL ASSOC
Place of Publication:	WASHINGTON
ISSN:	1939-1315
Language:	English
Faculty:	Faculty of Human Sciences
Divisions:	Faculty of Human Sciences > Department Psychologie
Subjects:	Psychology
Uncontrolled Keywords:	Keywords Language PHASIC AFFECTIVE MODULATION; PHONETIC SYMBOLISM; EMBODIMENT; FLUENCY; JUDGMENTS; MEMORY; TONGUE; DETERMINANTS; PSYCHOLOGY; EVOLUTION Multiple languages Psychology, Social Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/43667