Universität zu Köln

Loebbecke, Claudia, Oberschulte, Franziska and Boboschko, Irina (2021). Mass Media Deploying Digital Personalization: An Empirical Investigation. JMM-Int. J. Media Manag., 23 (3-4). S. 176 - 204. ABINGDON: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD. ISSN 1424-1250

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Abstract

The digitization provides mass media with various means to personalize their online offerings. By better meeting user preferences, personalization theoretically allows mass media to counteract declining circulations and revenues. While past research has extensively addressed approaches to personalization, it is unclear to what extent mass media use personalization - a gap we address in this paper. Against empirical evidence from a one-week experiment simulating browsing behaviors on five German newspaper websites, we find little personalization. We discuss this counter-intuitive finding and derive various suggestions for future research. We conclude with a summary and an outlook on personalization systems in mass media.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Loebbecke, Claudia UNSPECIFIED UNSPECIFIED UNSPECIFIED Oberschulte, Franziska UNSPECIFIED UNSPECIFIED UNSPECIFIED Boboschko, Irina UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-565066
DOI:	10.1080/14241277.2022.2038605
Journal or Publication Title:	JMM-Int. J. Media Manag.
Volume:	23
Number:	3-4
Page Range:	S. 176 - 204
Date:	2021
Publisher:	ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Place of Publication:	ABINGDON
ISSN:	1424-1250
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language WEB PERSONALIZATION; NEWS; ONLINE; CUSTOMIZATION; IMPACT; RECOMMENDATION; PERSPECTIVES; TECHNOLOGY; DIVERSITY; ECONOMICS Multiple languages Communication Multiple languages
URI:	http://kups.ub.uni-koeln.de/id/eprint/56506