Universität zu Köln

Stock, Benita and Moeckel, Luis (2021). Characterization of blood donors and non-blood donors in Germany using an online survey. Health Technol., 11 (3). S. 595 - 603. HEIDELBERG: SPRINGER HEIDELBERG. ISSN 2190-7196

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Abstract

Objectives of this study were to analyze characteristics influencing blood donation status, to identify anxieties and reasons for (non-)blood donation, and potential channels for future blood donation campaigns. A random population from Germany was interviewed using the online survey tool SoSci Survey. The access link to the questionnaire was distributed via snowball system and the Bavarian Red Cross. Statistical analysis was performed to identify factors influencing blood donation status. A total of 682 participants (27.3% blood donors) with a mean age of 33.4 and a standard deviation (SD) of 12.0 years were included into the analysis. Strongest factor associated with being blood donor was having a blood donor within family and friends (Odds ratio [OR]: 5.05 [95% confidence interval [95% CI]: 2.63; 9.70]; p <= 0.001), whereas having anxiety related to blood donation was the strongest factor for being non-blood donor (OR: 0.11 [95% CI: 0.05; 0.21] p <= 0.001). Other factors significantly influencing blood donor status were age, health-related quality of life, knowledge on blood donation, being an organ donor and having pre-conditions. Main anxieties avoiding blood donation were fear of physical consequences, and fear of the injection needle. Most frequently mentioned channels which should be used for blood donation campaigns were Instagram and free TV. Involving blood donors into campaigns to recruit new blood donors from their personal environment and to focus campaign content on physical benefits of blood donations might help to recruit new blood donors. In addition, running campaigns stronger on channels such as Instagram might increase their scope.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Stock, Benita UNSPECIFIED UNSPECIFIED UNSPECIFIED Moeckel, Luis UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-571323
DOI:	10.1007/s12553-021-00532-y
Journal or Publication Title:	Health Technol.
Volume:	11
Number:	3
Page Range:	S. 595 - 603
Date:	2021
Publisher:	SPRINGER HEIDELBERG
Place of Publication:	HEIDELBERG
ISSN:	2190-7196
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language Medical Informatics Multiple languages
URI:	http://kups.ub.uni-koeln.de/id/eprint/57132