Universität zu Köln

Hirschmeier, Stefan and Beule, Vanessa (2021). Characteristics of the Classic Radio Experience Perceived by Young Listeners and Design Implications for Their Digital Transformation. J. Radio Audio Media, 28 (2). S. 231 - 254. ABINGDON: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD. ISSN 1937-6537

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Abstract

Nonlinear radio is sometimes perceived as being less enjoyable than traditional radio as elements like jokes, breaks, moderation, and the value-add of editors and radio hosts are often omitted. We start thinking about the design of nonlinear digital radio services with a focus on the traditional radio-listening experience from a consumer value perspective and the transformation of its characteristics to a digital context. We catalog the characteristics that make classic radio worth listening to from the perspective of a younger audience by conducting a qualitative study. Further, we identify implications for digital radio services based on the characteristics we elicited.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Hirschmeier, Stefan UNSPECIFIED UNSPECIFIED UNSPECIFIED Beule, Vanessa UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-577089
DOI:	10.1080/19376529.2019.1652911
Journal or Publication Title:	J. Radio Audio Media
Volume:	28
Number:	2
Page Range:	S. 231 - 254
Date:	2021
Publisher:	ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Place of Publication:	ABINGDON
ISSN:	1937-6537
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language SERVICE DESIGN; DOMINANT LOGIC; PUBLIC RADIO; GRATIFICATIONS; PERSPECTIVES; TECHNOLOGY; STRATEGY; LOCALISM; FUTURE; MEDIA Multiple languages Communication Multiple languages
URI:	http://kups.ub.uni-koeln.de/id/eprint/57708