Universität zu Köln

Walheiser, Dennis, Schwens, Christian, Steinberg, Philip J. and Cadogan, John W. (2021). Greasing the wheels or blocking the path? Organizational structure, product innovativeness, and new product success. J. Bus. Res., 126. S. 489 - 504. NEW YORK: ELSEVIER SCIENCE INC. ISSN 1873-7978

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Abstract

Research on firm-level innovativeness indicates that internal resistances in the innovating organization and external resistances in the marketplace act as critical hindrances to successful commercialization of innovations. We suggest that the translation of firm-level product innovativeness into successful commercialization of new products is facilitated when firms' organizational structures are designed to unleash their abilities to overcome these resistances. We examine the relationship between firm-level product innovativeness and perceived new product performance, and analyze how organizational structure in the form of centralization and formalization moderates (enlarges or eliminates) the focal relationship. Testing hypotheses on a sample of 137 German exporters reveals support for our theoretical predictions. Our research contributes to the literature by contextualizing the relationship between firm-level product innovativeness and perceived new product performance. Moreover, we contribute to a better understanding of effective export sales organizations.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Walheiser, Dennis UNSPECIFIED UNSPECIFIED UNSPECIFIED Schwens, Christian UNSPECIFIED UNSPECIFIED UNSPECIFIED Steinberg, Philip J. UNSPECIFIED UNSPECIFIED UNSPECIFIED Cadogan, John W. UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-590166
DOI:	10.1016/j.jbusres.2020.12.021
Journal or Publication Title:	J. Bus. Res.
Volume:	126
Page Range:	S. 489 - 504
Date:	2021
Publisher:	ELSEVIER SCIENCE INC
Place of Publication:	NEW YORK
ISSN:	1873-7978
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language MARKET-ORIENTED BEHAVIOR; COMMON METHOD VARIANCE; EXPORT PERFORMANCE; STRATEGIC ORIENTATIONS; PSYCHOLOGICAL OWNERSHIP; FIRM PERFORMANCE; WORK ENGAGEMENT; MODERATING ROLE; FUTURE-RESEARCH; SALES FORCE Multiple languages Business Multiple languages
URI:	http://kups.ub.uni-koeln.de/id/eprint/59016