Püchel, Lea ORCID: 0000-0001-8236-7145 (2023). Presentation, Technology, and Content – Studies on Consumer Behaviour in Journalism. PhD thesis, Universität zu Köln.

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The goal of this thesis is to extend the understanding of the effects the presentation and visuality of journalism can have on users and consumers. Further, this thesis makes a case that a focus on the presentation and visuality of journalism is a possibility for audience orientation without compromising journalistic quality. The visual presentation of journalism has become very important because of technological developments that make the reproduction of design, pictures, layout and any other relevant presentation modes so much easier. While practitioners are handling this on a daily basis, management researchers are just starting to empirically investigate related phenomena, especially in the context of journalism. Along five empirical studies conducted in the journalism field, this thesis establishes links between the presentation, technology and content of journalism and consumer behaviour. It further identifies frameworks to approach the presentation of journalism and theoretically explains how the presentation can provide a possibility for audience orientation without compromising content. Thereupon, this research derives recommendations for theory and practitioners in order to uphold the business viability of news production.

Item Type: Thesis (PhD thesis)
CreatorsEmailORCIDORCID Put Code
Püchel, Leahello@leapuechel.comorcid.org/0000-0001-8236-7145UNSPECIFIED
URN: urn:nbn:de:hbz:38-648102
Date: 2023
Language: English
Faculty: Faculty of Management, Economy and Social Sciences
Divisions: Ehemalige Fakultäten, Institute, Seminare > Faculty of Management, Economy and Social Sciences > no entry
Subjects: Technology (Applied sciences)
Management and auxiliary services
Public performances
Uncontrolled Keywords:
Date of oral exam: 29 September 2022
NameAcademic Title
Wellbrock, Christian-MathiasUNSPECIFIED
Refereed: Yes
URI: http://kups.ub.uni-koeln.de/id/eprint/64810


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